Your Patients Trust You. They Do Not Trust Your Process.
Respect keeps a patient walking in. Direction keeps them walking back. The Trust Leak explained, with four ways to make your treatment pathway visible.
Why Patients Forget What You Explained Ten Minutes Ago
Patients forget most of what a doctor says within minutes, and it has little to do with how clearly it was explained. Here is the Attention Leak, the Explanation Illusion behind it, and the four-step attention architecture that fixes it.